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Hi, I'm Will 👋

I'm an independent product designer with over 10 years of experience designing consumer products through to life changing medical devices.

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I'm based in Staffordshire, UK, and I focus on helping local start-ups, scale-ups and SME's with new product development.

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As a product designer, I’m entrusted with the responsibility of ensuring that every product I help bring into the world is thoughtfully designed—useful, desirable, affordable, and sustainable. It’s not just about designing a new product right, it's about focusing on designing the right product.

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I’m always looking to partner and collaborate with companies that share the same ethos, individuals that value innovation, and communities that are committed to designing products that are responsible to both people and the planet.

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Before launching my independent career, I began at Renishaw, a world-leading engineering technology company, where I played a key role in developing state-of-the-art additive manufacturing machines—pushing the boundaries of innovation in automotive, aerospace, industrial, and medical sectors. I then moved to Haughton Design, a specialist medical design consultancy, where I helped create life-changing medical devices and healthcare products.

 

My journey in product development, from ground breaking engineering to transformative healthcare solutions, is showcased in my Portfolio page.

Services

    Product Design
    Industrial Design
    Rendering & Product Visuals
    Design for Function
    Design for Usability
    Design for Manufacture
    Design for Sustainability
    New Idea Generation
    CAD Modelling
    Design Reviews
    Product Prototyping
    Technical Engineering Drawings
    Branding & Identity
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